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Here I Am

One of Mencap's biggest ever promotional projects, was the iconic 'Here I Am' campaign, created by London advertising agency The Corner. Ostensibly a human rights rallying cry, 'Here I Am' aimed to educate and promote the closer integration of people with a learning disability within modern social culture.

I am not a learning disability

The TV and cinema commercial was shot by acclaimed director Ed Morris of Rattling Stick, and the photo shoot led by renowned photographer Rankin. Designer Anthony Burrill, known for his persuasive, up-beat style of communication, created the “Here I Am” design which acted as the key visual for the entire movement.

Rahima's Story | Here I Am

Vijay's Story | Here I Am

Ellen's Story | Here I Am

Richard and Esther's Story | Here I Am

Sarah's Story | Here I Am

Joe's Story | Here I Am

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A Down's Child IS A Person

A Down’s syndrome child is not a person and there should be no guilt in 'putting them away'

Should children with Down's syndrome should be taken out of society to be hidden from the public?

Not that long ago, this is what some leading academics were calling for.

The quotation, taken from Atlantic Magazine in 1968, is cut up by DJ Casey Rochell, a young man with Down’s syndrome, who turns those shocking words into something positive and upbeat in his own skillful way. "A Down’s is not person” becomes “A Down’s is a person," allowing us all to exhale a collective sigh of relief. Watch the film.

Here I Am | Behind The Scenes

He loves life to the full and is very inspirational

Casey has proved you can do whatever you want to if you put your mind to it

So you've watched the film featuring DJ Casey and naturally you want to find out more. So, check out the behind-the-scenes video to learn about Casey Rochell and how he was filmed. 

Here I Am | Behind the Scenes 2

All too often we overlook people with a learning disability: it is so easy to miss the person and see a stereotype instead 

Rankin

Read the Mencap interview with both the people who took part in the Here I Am photo shoot as well as top photographer Rankin. The models were asked about their experiences taking part. And Rankin gave his verdict too.

Here I Am Behind The Scenes Rankin Photo Shoot

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